The clock is ticking…are you ready for GDPR?
We have now entered May 2018, which is a massive month for your business.
As many of you will be aware, the EU are set to introduce new data protection laws in the form of The General Data Protection Regulations, or as it's more commonly known, GDPR.
These new laws ultimately mean that the way that EU businesses can process their clients’ data have changed, meaning you are at risk of being punished if you are not compliant with the new regulations that are due to be implemented.
So, in our latest article, the experts at MonkeyFish Marketing have put together a guide that can help your business adapt to the forthcoming data protection law changes that are due to come into effect later this month.
So, what exactly is GDPR?
As mentioned previously, GDPR is a new set of EU laws that’s aim is to give European citizens more control of how their data is both processed and handled.
The new regulations were confirmed in April 2016 however they are not due to come into effect until May 25th of this year, when they replace the EU's current 1995 data protection laws.
One key section of GDPR that many businesses are carrying concern over is the matter of gaining consent.
Under GDPR, you cannot contact your client base with marketing material such as email campaigns without gaining a clear form of consent.
Going into further detail, GDPR regulations state that from May 25th, clear consent will be regarded as “a statement or clear affirmative action”, not including “silence, pre-ticked boxes or inactivity”.
Subsequently, once GDPR comes into play it may be more difficult for you to contact clients with promotional offers or other important information and therefore could negatively impact the amount of business that you generate.
How can I get my client base to ‘opt-in’?
To get the best out of your contacts once GDPR comes into effect, there are a few steps that you can take.
However, it is important to note that this is only a guide to gaining consent, and there are numerous additional procedures that you need to take to become fully GDPR compliant.
It is vital that you research into all regulation changes that will arise because of GDPR, to ensure that you do not suffer substantial fines for failing to comply.
First, it’s probably best creating a blanket email campaign to roll out to all your clients, to notify them about the changes that are going to affect your current privacy policies and to give them a chance to opt-in to be contacted by your business once GDPR comes into effect.
Furthermore, it is also worth considering implementing a contact permission section wherever possible on your website, for example during website registration or following a purchase from your site.
Remember that these sections can no longer be pre-ticked, so the accompanying content must be written in a persuasive style to give you the best possible chance of securing your customers consent.
For example, give your customer a ‘yes or no’ option rather than a default answer, as this technique has been proven to secure a higher success rate with regards to gaining consent.
How MonkeyFish Marketing can help
Our expert marketing team can help you in making any necessary changes to your website in preparation for the upcoming GDPR regulations, including adding website cookie notifications or implementing contact permission sections.
In addition to this, we can also assist you by creating email marketing campaigns to give you the greatest possible chance of gaining your client bases consent.
For more information on how we can assist you with regards to becoming GDPR compliant, contact our dedicated team today by calling 01282 504 730 now.
Or if you can’t speak to us over the phone right now, you can also get in touch by completing our quick and simple online contact form.