How to get the most from your social media
Every business has social media accounts so it’s important to utilise them to stand out from the crowd. With so many people active on Facebook, Twitter, Instagram and LinkedIn, it’s important to know where your audience is and the best way to engage them. MonkeyFish offer social media marketing services for our clients, helping to boost their social presence and interact with customers.
Social Media with MonkeyFish
Social media is one of the key factors when it comes to growing your business. Effective social campaigns can get your business noticed, increase its credibility and increase customer interaction and engagement.
To be successful on social media your business needs to invest time and effort. Simply posting for the sake of posting will harm your accounts. Posts on all platforms should be created with the target demographic in mind. LinkedIn is more likely to have a professional audience whilst Instagram skews younger.
With 6,000 tweets sent every second, your posts can get lost in the noise if you aren’t careful. Targeted hashtags across all platforms can ensure that your posts reach their intended audience. Research which hashtags are popular with your customers and include them where relevant.
Each social media network has its own in-built analytics system that gives your business all the data it needs to be successful. You can examine which posts have performed well and which haven’t and make necessary adjustments to future posts. Everything from the time of day posted to the imagery used will have an affect on engagements.
We use analytics tools to shape campaigns to ensure that they reach the intended demographic. This is especially true when creating paid campaigns. Social media and SEO goes hand in hand, with each supporting the other. Posts on social media will always support the wider SEO strategy with the aim of driving traffic to your website.
Adverts and boosted posts are increasing in popularity with businesses but it’s important to make sure you spend your money wisely. Different businesses require different campaigns but always ensure you have a clear idea of who you want to target.
The MonkeyFish team create social media strategies that can include paid advertising and competitions in addition to organic posts. We can transform your social channels into engaging and relevant spaces that effectively promote your business to the world.
Whether you are looking to start a Facebook page for your small business or need support managing multiple accounts, explore our social media marketing services today.
For more information on the social media work we do for our clients get in touch with a member of our team today on 01282 504 730.