How should your business tackle Twitter's new character limit?

Twitter recently expanded the character limits on tweets from 140 characters to 280, giving every single user a little more space to play with. So how should your business approach this newfound freedom on the hugely popular social media network? MonkeyFish’s social team are on hand to help your business to make the most of those extra 140 characters.

Less is more?

Increasing the character limit on an individual tweet is the first major development on Twitter since its inception in 2006. Since then the platform has grown at an astronomical rate with recent findings showing that there are over 330 million monthly active users.

No matter the size or scale of your business, it’s likely that you have a Twitter account. You may use it to promote products, interact with customers or just keep an eye on the competition. So how should you approach the extra characters? There’s a temptation to just write more but Twitter has been so popular thanks to its brevity so filling as much into 280 characters might not suit your business and may turn followers away.

With the extra space you can more effectively communicate with your customers. Although private messages are available, it can sometimes be useful to engage with one person and have the rest of your followers see it. The MonkeyFish team manages social media accounts for brands from different sectors. We often use tweets to interact with followers and deal with customer service issues.

Hashtags are incredibly useful on Twitter – they’re perfect for reaching your target audience and joining a wider conversation. With 280 characters now on offer you might want to stuff your tweets with all kinds of hashtags. Research has shown that tweets with more than two hashtags generate 21% less engagement than those with one or two. Tweets with more hashtags come across as pushy and as spam, not to mention they aren’t particularly nice to look at.

Tweets that utilise every single new character can intimidate followers who’ll see a wall of text and just keep scrolling. Engagement is incredibly important, and a short, snappy tweet is more likely to catch the eye of a potential customer.

Social Media from MonkeyFish!

Each business will approach the new character limit in a different way and until the dust settles we won’t really know which method is the most effective. So, until then make sure to keep your posts relevant, engaging and unique. If you don’t have time to manage your company’s social media channels, find out about MonkeyFish's industry leading social media marketing services.

For more information on the internet marketing services that we provide, please get in touch with a member of our team by calling 01282 504730

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