Top 5 Tips to Improve Digital Marketing for your Business
In this modern age, it is important that your business has an online presence so that you can reach the best potential customer base. Using digital marketing, your brand can flourish and benefit from higher traffic and better results. MonkeyFish Marketing can help you and your company in the digital world with our marketing experts.
1. SEO Friendly Content
When a search for a particular word or phrase is made through a search engine, the sites and pages with the most relevance are listed as close to the top of the results as possible. In order for your site to rank higher for said keyword or phrase, without paying for advertising space, the content of the website needs to be written for Search Engine Optimisation (SEO).
From your on-page content to your blogs, each part of your website needs to be enhanced to show search engines that your website is authentic and relevant. However, SEO is constantly updating and changing, so MonkeyFish make sure that your content is always up-to-date.
2. Social Media
Social media is an asset to any business, with interactivity and exclusivity at its heel. With a staggering number of users a day, to not have your company utilising social media is a miss. Through ‘likes’ and ‘retweets’, your audience base can feel as if they are part of your business’s journey. The timing of your posts is also important for optimal reach, and is part and parcel of an effective marketing and advertising campaign.
3. Email Marketing
Outreach is great for a brand as you send your customers updates, discounts and offers for your business or services in the form of an email or newsletter. Creating an email marketing campaign can improve credibility by providing informative content relative to your brand which in turn could see your sales boost. Emails are cost-effective way to trial different approaches to your clients and see what works best.
Using an analytics tool is a great way of seeing how your website is performing. There are many platforms you can choose from, each with its own benefits. However, most tools include the same information, such as the amount of traffic you’re getting and where your customers are entering your site from. By analysing your website your marketing strategies can improve as the team see what works best for your customer base from your content to your advertising campaigns.
Without constant updates, the above would be rendered useless! Digital marketing follows trends, so it is important that your online business is renewed and built on along with changes in social media and SEO. Ensuring that your users have a great experience with your site is important and here at MonkeyFish, we can help from creating social images for your Instagram to help devising a marketing strategy by looking at your analytics.
Contact MonkeyFish Marketing Today
If you would like to know more about the work that MonkeyFish Marketing does, or if you’re interested in starting your online marketing journey with us, get in touch with our expert team today. Call us on 01282 504730 or contact us online and we will get back to you.