Why Local SEO is Important for Your Business
Local SEO is the smart way to go
If you’re thinking about clever SEO (search engine optimisation), having a certain region to focus on can generate some outstanding and gratifying results. Initiating a local SEO campaign is a great way to create a strong and lucrative internet marketing strategy and deciding on a region most suited to your business is a brilliant way to identify traffic and stay ahead of your competition.
Think about how many times you’ve searched the internet for a specific service in your local area. Whether it was a ‘plumber in Stafford’ or ‘limousine hire in Liverpool’, you’re bound to have included a place name in your search in the hope of returning more specific results. That is why local SEO is so important. Think of all the potential customers who are searching for your service, in your region. If your business isn’t capitalising on locality based search terms, you could be missing hundreds, if not thousands of potential new leads.
If your business relies heavily on local trade, local SEO should be one of the most important aspects of your internet marketing campaign. If potential customers don’t know where to find you, you are undoubtedly missing out on a major business opportunity. While it’s all very well having a shop with a prominent high street position or your telephone number plastered on the side of your van, more and more people turn to the internet to find services or products available in their area.
Optimising your website and its content for local SEO is a fantastic way to encourage the growth of your business and in such testing times, covering every angle possible can really pay off. MonkeyFish Marketing can work with you to create a powerful local SEO strategy. Instead of competing with businesses from all over the country, we can specify your keywords to challenge competitors in your local area and gain some fantastic results in doing so.
To find out more, call us today on 01282 504 730.