Make Content the Focus of Your Internet Marketing Strategy
Make Content the Focus of Your Internet Marketing StrategyWhile content is useful for increasing the keyword density and relevance of your site, the main aim of content is to provide your customers with useful information or guidelines about your particular product or service. This technique has been used for years, long before the internet came about, and it’s still as successful now as it was back then – so why change it? By helping your customers do something like make an informed decision or by offering them free advice, they are more likely to think kindly of you and bear your products or company in mind. At the very least you could earn yourself a returning visitor. Think about it: if you’ve been to a helpful and informative site you’re going to back, right?
Useful Content Creates Loyalty and trustAnd it gets better. Recent statistics show that 60% of consumers enjoy reading relevant content from brands, while 82% feel more confident after reading custom content on a website. There’s the proof that content marketing really does work – as long as it’s informative and tailored towards your company or industry. Content is a broad term and includes blogs, YouTube channels, social media updates and of course, the on-page descriptions that inform your customers about your company. Though social media is king for sharing and raising awareness, blogs are the best way to appeal and talk to customers – provided they are useful and not just marketing spiel. 59% of B2B marketers consider blogs to be their most valuable channel and sites with blogs generate an average of 67% more leads than those without. The figures say it all!
Let Us Help with Your Internet marketing StrategyHere at MonkeyFish Marketing we offer a range of services to boost your internet marketing strategy – including content writing. We understand how online marketing works and use all our skills to deliver your website the results you want. Why not find out how our online marketing team can help improve your internet marketing strategy by giving us a call? Talk to one of our consultants on 0845 154 1378.
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