Retargeting vs. Remarketing

Once you’ve attracted a user to your webpage, the real battle begins. Search engine optimisation can boost the levels of traffic visiting your website but once a user arrives, it is even more difficult to convert that visitor into a customer.

Which is better for CRO?

Remarketing refers to online advertisements that are seen by users that have already visited your website. Once they arrive on your site, click on a certain product or complete a pre-determined goal, a cookie is placed in their browser. This means that a user can be retargeted as, in theory, they are more likely to want to return to your site in the future. Retargeting is similar to retargeting and there is some overlap which can lead to confusion. Remarketing involves a variety of strategies including emailing a customer after they have abandoned their shopping cart to encourage them to complete their checkout. When comparing remarketing and retargeting it is clear that they both are aiming for the same end results, an increase in conversions. The path they take to reach that though is different. Remarketing focuses on paid or pay-per-click advertising and usually targets a much broader range of users. Retargeting focuses on email campaigns and tends to focus on those that have already interacted with a website in one way or another. Retargeting is a great way to increase sales, particularly for ecommerce businesses, where remarketing can really help get your business off the ground. There’s no right answer when it comes to these two strategies and talking to an expert is the best way of determining the right option to suit your business. MonkeyFish Marketing provide a range of web marketing services that can help your website to flourish online. We offer conversion rate optimisation solutions to turn passive users of your website into active customers.

Get in touch with our marketing experts

Take advantage of a free website health check from our experts today to determine areas of your website that can be improved. For more information on the internet marketing, development and design services that MonkeyFish Marketing can provide to your business, then please get in touch. Contact us online and a member of our team will get back to you as soon as possible or call our experts directly on 01282 504 730.

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