Matt Cutts Banishes SEO and Internet Marketing Rumours

Matt Cutts Banishes SEO and Internet Marketing Rumours

Google’s head of search spam, Matt Cutts, has released a video titled ‘What are some misconceptions in the SEO industry?’ The video comes as the internet is awash with rumours that the Penguin and Panda updates are all about increasing Google’s revenue – rumours that are quashed by Cutts in the video.

Rumours Claim That Updates Increase Google’s Revenue

Matt Cutts banishes internet marketing rumoursPast Panda updates have actually decreased Google’s revenue; the goal of Panda is to eliminate low quality content sites that mainly monetize from AdSense so as a result, Google have actually lost out in the short term. As Cutts states in the video, the accusations that Google make changes to make more people take out ads is a ‘conspiracy theory’ and bears no truth. Google are more focused on long term goals such as keeping searchers happy so they keep coming back – well worth a short term loss in revenue don’t you think? Furthermore, Cutts also explains that SEOs can spend too much time and energy focusing on SEO and link building rather than end users. While link building and SEO is important for internet marketing, there are plenty of other areas to focus on to enhance the end user experience such as the site interface, speed, social media etc. Internet marketing is a broad category that shouldn’t just be limited to enhancing rankings, which is exactly what we at MonkeyFish Marketing understand.

Expert Internet Marketing from MonkeyFish

Our internet marketing services are designed to enhance the user experience and increase leads and sales. Using the latest internet marketing techniques and keeping up to date with the latest algorithm changes and data refreshes – in addition to the expertise of our internet marketing team – enables MonkeyFish to deliver the results you really want with an excellent return on your investment. We’re not a leading internet marketing company for nothing! If you would like to know more about our internet marketing services and how they can benefit your business, please don’t hesitate to contact us.
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