My name is Amelia Smith and I am currently completing a level 3 NVQ in Business Administration, working at an energy management company called The Energy Desk. As I am interested in partaking in a marketing NVQ upon completion of my level 3, my employers arranged for me to do a two week placement at MonkeyFish to give me a deeper insight into the marketing industry.
Week One in an Online Marketing Company
Monday – Today was my first attempt at writing a news article with search engine optimisation techniques involved. I wrote an article on biomass for leading energy management company, The Energy Desk. Although a few amendments were required, it was completed by lunch. This allowed me enough time to perform some quality control on websites, outdoor active clothing providers, Warwickshire Clothing. Tuesday – I wasn’t in the office, as I attend Burnley College on Tuesdays. Wednesday – My third day at MonkeyFish consisted of checking all of the writing in my biomass article and uploading it to The Energy Desk’s Green website using WordPress. One of the MonkeyFish copywriters also showed me how to add anchor-text links to web pages and utilise the correct layout. In the afternoon, I also did some content writing for SpeedLink, who specialise in same day courier services across the UK and Europe. Thursday – On my fourth day at MonkeyFish, I wrote another article for The Energy Desk, this time regarding solar energy and how it can help reduce your energy bills. I also completed my task writing tabbed content for SpeedLink. Friday – On Friday, my first task was to produce an article for African safari holiday tour providers Right Choice Safaris, who specialise in creating dream African safari trips for a great value cost. Once completed, I was tasked with some creative web design work, designing a banner to accompany the aforementioned biomass article. I used software such as Photoshop and Stock Images to create a banner for the page, which followed the guidelines given by the dedicated design team at MonkeyFish.
Week Two of my Internet Marketing Experience
Due to illness and my college obligations, I wasn’t back in the office until Wednesday for week two of my placement with leading internet marketing company, MFM. Wednesday – I was tasked with performing thorough keyword research, to determine ideas for article topics for several clients from a wide range of different industries (over 100 topics). I was also given the task of managing the social media accounts of Fairfield Displays, who create stylish and innovative display solutions for businesses. Their social media includes three Twitter accounts, two LinkedIn accounts and a Facebook page. Thursday – On Thursday I continued to manage the social media accounts for Fairfield Displays. I also finished my list of article topics for MonkeyFish’s diverse range of internet marketing clients. In the afternoon, I did some online research for the graphic design team, to find some specialist design details suitable for leading cheap car finance providers, Get Car Finance Here. I also performed a quality control check for bespoke Syrian furniture suppliers, El Palacio Damasceno, identifying pages which still included phrases that required translation. Friday – On my final day at MonkeyFish Marketing, I was tasked with creating a social media campaign for a customer who specialise in energy efficient LED lighting, Astute Lighting. I then moved onto completing this article for my first blog post on the MonkeyFish Marketing website!
What I learnt working for MonkeyFish Marketing
During my time at MonkeyFish Marketing, I gained a great insight as to how marketing companies are run and exactly what they do and must take into consideration when working. For example, the amount of thorough research and preparation that goes into SEO-driven copy writing, for example. I got my first taste of article writing for very different types of companies and trying my hand at graphic design. I have sincerely enjoyed my time at MonkeyFish; the work is interesting and the other staff members are friendly and fun company. I look forward to making strides toward my dream of pursuing a career in marketing.
Contact the Internet Marketing Experts
If you would like any more information about the internet marketing services on offer from MonkeyFish, and how they could benefit your business, simply get in touch with our experts. You can request a free expert website health check online, or give us a call direct on 01282 504730 to speak with a consultant.