Online Marketing Checklist: Promotion Through SEO.

Online marketing checklist: 8 easy ways to promote your website through search engine optimisation.

It is no secret that possibly the most important and inexpensive strategy for online marketing is search engine optimisation, so our local online marketing experts thought they’d treat you to eight top tips for promoting your website. 1. Employ a keyword-rich page title. The key to writing a successful title page is to employ keywords wherever possible (without the content reading too staggered), and to remove as many “the”s and “and”s as possible. It is also best to avoid using your company name, after all, new customers will most likely be searching for “local online marketing” as opposed to “Monkeyfish Marketing.” Search engines, like searching customers, prefer to keep things simple. 2. Write a descriptive META tag. Have you noticed the webpage descriptions below their hyperlinked title in search engine results? This is a webpage’s META description and one of the first things an internet user’s eye is drawn to, so make it count! Keep content to a sentence or two and make sure you employ your all important keywords 3. Include your keywords in your headers. Although often overlooked by businesses, page headlines are one of the most important places to employ keywords as they provide vital clues to search engines. Instead of relying on your CSS (which Google isn’t keen on browsing), employ the tags

and so on to get your page titles optimised. 4. Fit keywords into your first paragraph of text. Search engines have been built to assume that your most important keywords will appear in the first paragraph of a website’s text. However, don’t be tempted to try and fit too many in – Google typically expects a keyword density in the entire body of text to range from 1.5% to 2%. 5. Employ keywords in hyperlinks. The main thing to remember is that search engines are constantly looking for clues as to the focus of your webpage, and when they see words that are hyperlinked in your body of text, they take these as important. What better place to fit in a keyword or two? 6. Make sure your navigation system is search engine friendly. Are you employing JavaScript and Flash menus on your website? These might be an attractive feature to humans, but they can be a search engine’s worst nightmare. Try supplementing them with good old fashioned HTML links at the bottom of your page to further increase hyperlink numbers (a search engine spider’s best friend). 7. Create a site map. A site map that holds links to all of your pages not only helps visitors to fully explore your website, but search engines too. Simply choose a tool such as XML-Sitemaps.com to create it, upload your site map to your website and then submit it to whichever set of search engines takes your fancy. 8. Fine tune with clever search engine optimisation. Fine tuning your pages in this way can be done with just a few minor tweaks. Utilise websites like Google Analytics to check your current ranking, compare your site against competitors who are using the same keywords and find out how users a moving about your page. You'll soon pinpoint areas for improvement.

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