Online marketing checklist: 8 easy ways to promote your website through search engine optimisation.
It is no secret that possibly the most important and inexpensive strategy for online marketing is search engine optimisation, so our local online marketing experts thought they’d treat you to eight top tips for promoting your website. 1. Employ a keyword-rich page title. The key to writing a successful title page is to employ keywords wherever possible (without the content reading too staggered), and to remove as many “the”s and “and”s as possible. It is also best to avoid using your company name, after all, new customers will most likely be searching for “local online marketing” as opposed to “Monkeyfish Marketing.” Search engines, like searching customers, prefer to keep things simple. 2. Write a descriptive META tag. Have you noticed the webpage descriptions below their hyperlinked title in search engine results? This is a webpage’s META description and one of the first things an internet user’s eye is drawn to, so make it count! Keep content to a sentence or two and make sure you employ your all important keywords 3. Include your keywords in your headers. Although often overlooked by businesses, page headlines are one of the most important places to employ keywords as they provide vital clues to search engines. Instead of relying on your CSS (which Google isn’t keen on browsing), employ the tags