Online Marketing News: Facebook Helps Launch Online Safety Platform.

How did you fill out your time when you were sweet sixteen? Our online marketing team were addicted to football, board games and books, but for today’s teenagers the first port of call is often social media, with almost 58% of teens owning a smart phone and making up the market’s largest growing sector! However, for all of their social media adoration, many youngsters don’t fully consider the risks that could be involved. This is where Facebook and Google come in. Teaming up with non-profit organisation the Family Online Safety Insitute (FOSI) and seven other tech companies such as Microsoft, they have helped support the release of an online resource called ‘A Platform for Good’ that provides not just teens, but parents and teachers with the tools to raise awareness about efficient online safety procedures.

“At Facebook, nothing is more important than the safety of the people who use our service,” The Facebook Safety team said. “We believe that helping families teach teens digital citizenship skills is a critical and essential part of providing a safe and secure experience online.” Parents will be able to take part in polls, teachers will be supplied with useful videos, security experts will regularly contribute to the website’s blog and teenagers can share their personal stories to raise awareness amongst fellow users, bringing together a whole variety of educational platforms in an informal environment that everyone can take part in. However, studies have shown that teens are increasingly taking an interest in their online security, with nearly 50% of participants refraining from posting Facebook content that could threaten their safety, regularly using privacy settings and selectively ‘friending’ other users, a figure that gives the parents among our online marketing agency much more peace of mind! A Platform for Good hopes to build on this promising activity by providing young social networkers with more in-depth resources and outlets to put their newfound knowledge to good use, such as Change.org and DoSomething.org, both activism platforms that campaign for social change for teenagers. Showing promising progress already, this clever new platform has again shown that Facebook is much more than just a vehicle for online marketing, possessing the power to influence many different sectors and walks of life. Would you like to know more about social media or working with our dynamic marketing agency? Call our online marketing team on 01282 504 730.

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