Online Marketing for eCommerce

We all know that people are spending more money online than ever before, but when it comes to mobile (smartphone) conversions many websites are still struggling to convert as high a percentage as desktop or tablet browsing sessions. This is attributed to the smaller screen and the fact that filling in several fields is nothing short of a death knell for smartphone users. So what can businesses do to make the buying and checkout process easier to improve conversion rates?

Improving Mobile Conversion Rates

Going beyond making your website mobile responsive, improving smartphone conversion rates is about streamlining and enhancing user experience as much as possible. Generally speaking, those shopping on their phone have a pretty good idea what they’re looking for so make sure your menu navigation is concise. Adding search functionality is also a really good way to help people find what they’re looking for faster. When it comes to the checkout process, try and keep it short and sweet. Using PayPal is a fantastic way to guarantee a fast checkout and gain trust too, while offering people the chance to create an account after they have entered their details will make it easier for them to make future purchases without going through the long process.

Talk to the Online Shop Specialists

At MonkeyFish Marketing we know that your online shop is one of the biggest gateways to your business, which is why we offer a range of design, development and online marketing services to ensure your ecommerce website delivers a high conversion rate across all devices.  To find out more about how the MonkeyFish Marketing team can help grow your business online, call 01282 504730 or book a free website health check online.

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