Online Marketing Masterclass: 6 Video Marketing Ideas

When it comes to online marketing tips, some of the most valuable involve the best way to integrate video into your online marketing campaign. After all, when it comes to interesting and engaging content there’s rarely anything that captures the attention more than a moving picture. Garnering impressive levels of shares, conversions, playthroughs and social engagement, videos are a fun and easy way for potential and existing customers to learn more about your brand, and here’s how best to implement them… Take it social. The beauty of hosting a video on Youtube is that you can use buttons already integrated into the site to share it on Facebook, Google+, Twitter and LinkedIn. The key is to expose as many potential followers to your videos as possible and, instead of focusing on how many likes and shares you receive, monitor how many people watched the whole video or clicked through to your site. Make the sale. Each customer is an individual, so try creating videos that will appeal to each one and market them in the most appealing way. Use relevant keywords in the URL and caption to make sure they reach the right people, and post them on websites where your target customer is most active. Take advantage of events. Don’t be afraid to play your videos in the background of trade shows and networking events, as these are some of the optimum places to draw in potential new clients with your most interesting work. Is your businesses more office based? Showcase videos in your office or reception to engage whoever may pass through. After all, you never know where your next customer will come from. Don’t neglect existing customers. Your existing fan base is one of the most susceptible audiences when it comes to videos. Already loyal to your business and understanding of your products, they are the most likely people to pay close attention and share your videos with friends and family, potentially widening your client base in the process. Would you like to know more about video marketing or require more online marketing tips? Contact our online marketing team on 0800 228 9090.

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