Online Marketing News: Are Hashtags Coming to Facebook?

Could hashtags be coming to Facebook? Our online marketing team find out...

According to recent reports, Facebook are reportedly working on adding hashtags to their platform. Previously seen on sites such as Twitter and Instagram, hashtags are used to index conversations focusing on a particular topic. Sources that are close to Facebook have hinted that although Facebook is working on the feature, it doesn't mean that it will be released in the immediate future. With Facebook's brand new Graph Search, hashtags seem like a logical progression. Search results are currently limited to input by Facebook users based on their location, who their friends are and posts or pages they've liked. The release of the hashtag will allow for a more advanced search functionality, giving marketers the chance to tune into 'trending' topics or opinions on the latest news. You only have to look at the use of hashtags on Twitter and Instagram to see how popular they are and to find out how much easier it makes searching for certain information. While Zuckerberg and team are keeping #quiet, our team think that hashtags would be a great move for Facebook - especially from a social marketing point of view. Tapping into the latest trends and topics via Graph Search's enhanced functionality would be a great move guaranteed to increase advertising spends. Giving marketers added flexibility, we look forward to seeing the humble hashtag make it's way to Facebook in what we hope will be the not too distant future! Want to keep up to date with all the latest online marketing and social media news? Add our blog to your RSS feed! If you're interested in working with MonkeyFish Marketing, contact us using the buttons below and we'll be in touch as soon as we can.

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