Online Marketing News: Is 2013 the Year of the Tablet?
Last year saw a massive growth in the smartphone market, with businesses no longer questioning the importance of 'mobile', but with 2013 well and truly upon us and everybody back to business, could 2013 really be getting an upgrade to the 'year of the tablet'? Our online marketing team investigate. Tablets - the new PC According to reports from the US, PC sales have flat-lined or indeed, dropped, with tablets now taking the place of PC's in many households and why not? Doing just about everything (with a few exceptions) that a PC or laptop can do, surfing the web, watching videos, even reading books is much easier on a handheld device and much more sociable than sitting in a room on your own. No longer considered a 'novelty' gadget, the tablet has now become a mainstream computing device and post-Christmas sales look set to prove it even further. So what can your business do? Understanding how users are browsing your website is crucial for any business. Highlighting the devices and operating systems that they are using gives you the chance to be proactive. If your site isn't responsive, it gives you the information needed to make smart decisions, changing your website layout or entire design to make it mobile and tablet friendly. If you have an online shop, then it is more important than ever to make sure your website and store are compatible with users visiting from their tablet. Tablets are expected to emerge as the most important e-commerce platform this year so invest now to increase revenues in the future. Forget 'passing trends' - tablets are here to stay! If you'd like to find out more about responsive design and how you can make your website more compatible to mobile users, request a free health check or contact a member of our online marketing team today. What are you waiting for?