Social Media Tips For Journalists From Our Online Marketing Team.

4 social media tips for journalists from our online marketing team.

Marketing on Facebook and Twitter isn’t just a key element of online marketing, but has rapidly become one of the main tools used in the arsenal of news rooms and journalists working towards engaging their audience in more inventive ways.

Although striking the balance between fresh new content and maintaining ethical standards can be more complicated than it first appears, our online marketing team have gathered together four essential tips for doing just that while steering clear of both the frying pan and the fire.

1. Pay less attention to the ‘view from nowhere.’ Previously only expected to post generic facts and promote their headlines, it is now acceptable for journalists to have a point of view and express some personality in their social media updates; Liz Heron of the Wall Street Jounrnal has even said that journalists are at their social media best when they offer analysis and context instead of just a straightforward story.

2. Delete Tweets in moderation. Liz Heron has also expressed her views on the deletion of Tweets, a view that has changed somewhat over the years: “I used to think you should never delete a Tweet,” she says. “But if it’s a bad link or a typo, I’ll go ahead and delete it and send out a correction.” One thing, however, is not up for debate – Tweets that spark controversy should not be swept under the rug with the delete button!

3. Don’t place too much focus on social media policies. Although they can seem like a great way of ensuring that everyone in the newsroom is clear on how you would like them to use social media, guidelines like these can become outdated very quickly. Try placing more focus on a list of less negative rules, instead working on empowering staff with advice on best practices.

4. Bear in mind the ethical issues that photos can create. Although eye catching images are a key element of the social web, they come with a host of their own ethical issues, especially when sourced from somebody else’s social media profile.

It is a problem that requires a simple solution however, merely needing you to reach out to the person who originally posted it, verify that the information posted and photograph itself is real, then ask for permission to use it before crediting the original author. Would you like to learn more about the ethical issues involved in social media, or marketing on Facebook and Twitter in general? Contact our online marketing team on 01282 504 730 and we will be in touch as soon as possible!

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