Online Marketing Tips for Your SEO Strategy
Is your online marketing agency up to date with the latest SEO techniques?
Search engine optimisation (SEO) is always evolving. With changes to the way we search and algorithms used by search engines such as Google, it’s crucial for your online marketing agency to stay on top of the latest trends and best practices to ensure you receive the best service possible. Over the past few months, there have been some significant changes to SEO that, if you’ve already spent time learning the in’s and out’s of optimisation, may take a while to get used to. Our online marketing team share them with you… Linking Perhaps the biggest change in recent months has been the way in which we link build. SEO used to be about getting as many backlinks as possible to act as a ‘vote of confidence’, giving the thumbs up to your site. Now rather than quantity, quality is key. Google wants to see genuine sites linking to your business so think carefully about the type of site you want to gain backlinks from and make sure they support your optimisation campaign. Content Content, as always, is king and making sure your site has fresh, original copy is crucial. Duplicate content is a no-go so forget copying pages from other sites to use as your own, or having the same piece of information of every single one of your pages - put a strategy together for your content writing to ensure it is informative, relevant and easily read by both search engines and customers visiting your site. Social It’s all good and well writing killer content for your website and blog but what if no one sees it? Sharing your work on social media channels such as Facebook, Twitter and Linkedin is a quick and easy way to get readers to your site. Not only does it give you a sense of satisfaction, knowing that you can instantly connect with your readers, but social media is also becoming more important for your overall SEO strategy, giving strength to your site when users engage with your content. Need help? As a clever online marketing agency, we're up to date with all the latest algorithm changes and SEO techniques and with a range of different services available, we can deliver end-to-end online marketing strategies that deliver results. Want to find out more? Contact us using the buttons below and we'll be in touch!