Online Marketing Tips: Twitter Reduce Character Count

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Already short of space on Twitter? Well prepare to feel even more claustrophobic! The social media network have announced that some tweets are about to get shorter. If you’re sending out URL’s as part of your online marketing strategy you’ll be reduced to just 118 characters (or 117 for https links) meaning you’ll have to make those tweets snappier than usual! twitterThe reduction is due to a change in Twitter’s t.co link wrapper. The maximum length of t.co links will increase from 20 to 22 characters for http links and from 21 to 23 for secure URLs, giving users less room to write accompanying messages. With the links now taking up more space and a 2 character drop per tweet how can you make your tweets more effective? Consider your content If you have something to tweet, make sure it’s to the point and informative. Cut out any unnecessary words and use plain old English to compose your message! Leave adjectives behind and keep it simple! Use hashtags Got something to say but want to say it in as few words as possible. Use hashtags to portray key messages or feelings for example ‘Holiday booked! #excited #Barcelona #SummerHoliday’. Not only does is save you space but it also represents they way you’re feeling! Use photographs Can’t say it in 140 characters? Use a photograph instead! As they say, a picture is worth a thousand words so get creative and start snapping! Still struggling? For expert social media advice, contact MonkeyFish Marketing! We offer clients a range of online marketing services including social media marketing and content writing to really get you noticed online. Never short of things to say, we have plenty of experience when it comes to delivering killer messages and with tried and tested search engine optimisation techniques that are proven to drive results – we’re good for your business too! Use the buttons below to get in touch and we’ll contact you ASAP.

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