Our Internet Marketing Team Investigate Video Optimisation
Our Internet Marketing Team Investigate Video OptimisationOptimising a video is just as important as optimising content, page titles and meta descriptions for SEO purposes. The optimisation of videos is going to be incredibly important for the remainder of 2013 so it’s essential that the correct techniques are implemented to achieve the best results. It’s common knowledge that more people are turning to video as a way to educate themselves, while companies are using videos to market their products and services by providing demonstrations, information and t more effectively communicate with consumers.
Videos Need SEO Just Like ContentMost small businesses use YouTube and their website to publish videos, so the video needs to be optimised to support and achieve a similar high ranking to the rest of the website. There are a few tips to bear in mind when it comes to video optimisation. Keywords Keywords are one of the main aspects of SEO and it’s no different with video optimisation. The title and description are the best places to implement your keywords – this is the only way that Google can tell what your video is about so used it wisely! Video Tags Again, you’ll want to use your keywords in your video tags. However, it’s good practice to use words and search terms that people might use to find your video. If your video will be posted on YouTube, have a look at videos of a similar topic for ideas as videos displayed at the side of the page are chosen by similarity. This could help you to earn clicks from other videos. Earn Backlinks The more websites and pages link to your video, the better. In the same way as content, you should link back to your video as much as possible from other websites and eve your own – it all looks good in the eyes of the bots! When it comes to the optimisation of videos and content, working with an internet marketing agency like MonkeyFish Marketing is the best way to benefit from the latest SEO techniques and internet marketing know how, saving you the trouble of learning the ever changing world of internet marketing. Our team of consultants are experts in all aspects of the internet marketing industry so why not contact us today and see how you can benefit from our knowledge and expertise?
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