Our Online Marketing Team Investigate the Power of Social Media

Our Online Marketing Team Investigate the Power of Social Media

The rise of the smartphone has seen social media explode in popularity, with recent figures revealing that the average user, aged between 18 and 44, checks their Facebook 13.8 times a day from their smartphone alone. This figure relates to users that own either an Android or iPhone, with the average session lasting around 2 minutes 22 seconds. The only activity more popular than checking Facebook is texting – though the difference between the two isn’t hugely substantial. online marketingThe study also found that 82% of the time, Facebook visitors simply check their news feed, though over half of the people surveyed were found to check Facebook while shopping, running errands, cooking and even working out! While this is great news for marketers, who clearly have ample opportunity to target consumers throughout the day, it’s important to create interesting and engaging posts that will encourage users to interact with your brand. Photos generate the most interest by far, with posts following second. Surprisingly, links are least likely to generate a click through though these are the most common type of post. Though links may not be too popular with friends and subscribers, they are hugely beneficial for businesses posting links to their website. It’s all about finding the right balance between posting regularly and spamming peoples’ news feed. It has been found that there is a direct correlation between asking users to like and post their comments and the amount of comments on the post, so asking users to interact does tend to work. Whatever approach you take to social media, whether you publish short posts often or longer posts less regularly, engage with your customers as much as possible and create interesting posts that are likely to generate shares. This helps to boost your brand awareness and will help to attract more subscribers and friends. When it comes to online marketing, our team of experts are fully committed to delivering excellent results with our tried and tested techniques that have proven effective time and time again. If you would like to know more about working with our online marketing team, please don’t hesitate to get in touch.
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