Our Website Marketing Team Investigate Internal Linking

Our Website Marketing Team Investigate Internal Linking

Internal linking is an important part of your website marketing strategy, but recent Google algorithm changes and blurry guidelines are leaving many people unsure of how to proceed with their internal linking strategy. Can two sites be linked together without violating Google guidelines? How many links are classed as too many? This article will uncover the truth...

Websites Must Adhere to Certain Guidelines

If you have two websites, or more, as part of your network, these can be linked together without violating guidelines – especially if they are related, useful to each other and can be identified to be so by Google. The problem arises when thousands of links start appearing between a large number of sites that are unrelated; that would be a violation and you would most definitely be penalised. For all intents and purposes, that would be a link network – or at least look like one to Google. So how many sites is too many? internal-linkingIn a recent video, Matt Cutts – the head of Google’s search spam team – said that 50, 80 or 150 can start looking over the top. As he quite rightly points out, there is no need to have an excessive number of sites like the numbers mentioned above, about any topic. While a small number of sites is fine (in the video he specified 5 or less though this is just an estimate) to link together, large numbers of websites linking together looks pretty suspicious. The bottom line is that linking a few websites together that are relevant and contain good quality content is perfectly fine – it’s when you start overstepping these marks and creating links between large numbers of websites that problems arise.

Organic and Ethical Website Marketing

As an organic website marketing company we constantly keep ourselves up to speed with the latest Google changes and updates. Using the latest website marketing techniques including ethical linking strategies allows us to deliver excellent results for all of our clients, across a range of website marketing factors. Our strategies are designed bespoke to each individual client by our knowledgeable website marketing team and cater specifically for your requirements. If you would like to know more about how our website marketing team can help you, please don’t hesitate to contact us.
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