More People Trust Internet and Website Marketing Than Ever Before

More People Trust Internet and Website Marketing Than Ever Before

Nielsen’s Trust in Advertising report has revealed some interesting statistics about how people react to internet marketing. Though we complain about the amount of advertising we’re exposed to, the research from the report shows that we’re actually responding more to marketing than ever before. Studying the behaviour from consumers in over 100 countries, Nielsen compared the results from this year’s Trust in Advertising report to those in 2007. Take a look at the graphic on the left to see the comparison.

consumer trust in online and website marketingTrust in Branded Website Marketing Has Increased

As you can see, the only form of advertising to suffer a negative trend was newspaper ads, and the introduction of tablets and smartphones have already seen a decline in the sales of newspapers anyway so this is quite plausible. Trust in search engine advertising such as Google AdWords has increased by 14% and online banner ads by 16%, meaning that almost half of those that responded to the survey place trust in these forms of website marketing. One of the best statistics for companies, however, is the fact that more people trust branded websites than ever. Almost ¾ of consumers trust advertising and content from branded websites – fantastic news for website marketers that are working hard to get their brand and products noticed.

Boost Your Online presence with MonkeyFish Marketing

Here at MonkeyFish Marketing we cover various aspects of website marketing including building your brand and online presence. Our mission is to make the till ring for our clients by increasing good quality leads and sales that will generate loyalty and more business for your company. As you can see from the statistics, online and website marketing is one of the most trusted forms of advertising, and that’s what marketing is all about – trust! If you would like to know more about how our website marketing strategies can benefit your business, please don’t hesitate to give us a call on 0845 154 1378.
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