It’s Been a Record Breaking Festive Season for Online Marketing
It’s Been a Record Breaking Festive Season for Online MarketingThis festive season has seen online sales reach unprecedented figures as more people shop online from the comfort of their own homes rather than braving the weather to hit the shops. Almost £600m worth of sales was generated online on Friday as people bagged a bargain in post Christmas sales – 20% more than last year’s takings. While £2.2bn was generated in the shops, this fell massively short of the expected £2.9bn. The increased use of mobile devices has had a huge impact on how we shop. More people than ever are using mobile phones and tablets to browse and shop online and take advantage of the sales and offers that are being pushed by retailers. From a marketing point of view, Christmas is more than a holiday; it is the biggest shopping event of the year both before and after the big day, meaning businesses should be taking steps to make the most of the shopping frenzy that overcomes most of us in the Boxing Day sales!
Online Shopping is Taking Over – Are You Prepared?Mobile is most certainly the dominant channel when it comes to browsing and shopping online; quite unsurprising when you consider the fact that mobile sales have increased 63% year on year. The challenge for marketers is to ensure that they maximise the impact of their website for each format. Shopping on a smartphone requires larger images and easy to click links – and the same goes for tablets. If your website isn’t responsive to mobile devices you’re vastly missing out. So how does your website rank when it comes to your most popular products? Are you at the top of Google, waiting to make the most of people looking for exactly what you’re offering? Or are you lagging behind, hoping for stray users to stumble across your website? Although Google is getting cleverer at delivering more accurate and relevant results, you still need to do your bit to get to the top – and that’s exactly what we at MonkeyFish Marketing provide.
Internet Marketing Services Tailored to YouOur online marketing services are tailored to individual business requirements. With years of experience in the online marketing industry, we know what works for businesses and use organic, ethical techniques to bring our clients improved rankings and increased leads and sales as a result. Our clever team is committed to improving your online presence and maximising the impact of your website on customers, providing an excellent ROI. From website design to content writing to mobile optimisation, we provide a complete end to end service! If you would like to know more about how our online marketing services can benefit your business please don’t hesitate to give one of our Sales Consultants a call on 01282 504730.
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