SEO is About More Than Keywords

Search engine optimisation is as much about user experience as it is about keywords. Factors such as time spent on-page, bounce rate and page load time all affect how your website’s pages will rank in search engines. Taking time to address any issues with the overall performance of your pages is all part of modern SEO and Google’s PageSpeed Insights tool is a great place to start.

PageSpeed Insights

Google’s PageSpeed Insights tool measures the performance of your website’s pages on both desktop and mobile devices. It analyses page load time for above the fold and the complete page and provides a score between 1 and 100 for both speed and user experience. Pages with a score of 85 are above are performing well. PageSpeed Insights only measure the network-independent factors of a page’s performance such as HTML structure, JavaScript, CSS, server configuration and images. Suggestions for improvement are made which will help you improve the performance of your page. A slow-loading page can lead to poor user experience and a high bounce rate so addressing any issues really is important for the overall ranking of your website.

First Place for MonkeyFish Marketing!

The MonkeyFish Marketing team is extremely pleased to announce that our homepage has almost the highest possible stats for page speed on both mobile and desktop. For mobile, we score 98/100 for speed and 100/100 for user experience and passed the 8 rules specified by Google. For desktop, we score 98/100 and pass the 7 rules for the device. This is all thanks to the hard work of our developers who have been pulling out all the stops to ensure MonkeyFish Marketing is the best of the best – and we can do the same for your website! At MonkeyFish Marketing we practice what we preach so there is nothing we do for our own website that we can’t do for yours. If you would like to know more about the wide range of online marketing services we offer or want to know more about PageSpeed Insights, give our team a call on 01282 504730 or book a free website health check to see how we can help.

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