Survive Google Updates with Quality Content

Survive Google Updates with Quality Content

Content is king when it comes to internet marketing – but you knew that already. What’s coming to light now though, is that Google is becoming much better and cleverer when it comes to identifying quality content. The summer of Google updates has already begun with the rolling out of Penguin 2.0 a few weeks ago, which affected around 2.3% of English search queries. Penguin is an ‘over optimisation’ update which targets sites that are spammy with keywords or links; basically, websites that repeatedly use the same keywords over and over again to link to external sites or boost rankings will be hit hard and could disappear off the face of the world’s favourite search engine.

Google Updates are Targeting Spammy External Links

Google updates target bad linksSo this comes back to quality content. Not only are Google updates identifying the keywords that are used for SEO and links; they are now reading the text around it to ensure that it is all fully relevant as to provide the best results for the searcher. As a result, tons of black hat SEOs – and some genuine webmasters too – are being forced to rethink their internet marketing strategies to cater for present and future Google updates. So while the emphasis is still on quality content, the need for that content and the links embedded within to be diverse is increasing. ‘Unnatural’ links from the same keyword will most likely go down like a lead balloon with Google and take your website with it, so when writing content in future be sure to use long tail keywords, unassuming links such as click here, visit our website and so on. Mixing it up is the way forward when it comes to avoiding penalisation from Google updates.

MonkeyFish Marketing are Here to Help

If it all sounds a little overwhelming, don’t worry – MonkeyFish Marketing are here to help! We’re an internet marketing company full of knowledgeable consultants that specialise in all aspects of internet marketing to provide our clients with excellent results. Why not see how our internet marketing company can help your website achieve the results you want? Talk to a member of our team today by calling 0845 154 1378.
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