MonkeyFish Marketing team

The Law Surrounding Cookies

This month, a law came into effect requiring all websites to ask users for consent before using cookies. The following guidelines have been issued by the Information Commissioner’s Office (ICO) and we recommend taking the following steps:nn- Check what cookies are used on your website and how you use themn- Assess just how intrusive the use of these cookies isn- Decide on a solution to obtain consent from usersnnThe Law About CookiesnnCookies are used by many websites to remember information about the visitor. The most common cookies are setup to do the following:nn- To remember what customers have added to their shopping basketn- To remember who is logged into a websiten- To monitor how the website is usednnThe new law states that you must now get consent from users before using cookies. Having a privacy policy on site is no longer good enough. Each website must make sure that users understand what they are agreeing to when entering the site by providing clear information about the type of cookies used and the ways in which you are using them.nnThe law was passed to make people more aware of privacy implications surrounding cookies, to ensure that internet users can make an informed choice and to stop websites from tracking their users actions without their knowledge.nnThe new law affects any website that uses cookies and seen as most website include cookies in some way, it is essential that you make suitable provisions.nnFor websites that do not comply with the new guidelines, a maximum penalty of £500,000 is enforceable (for extreme cases only). The ICO has stated that penalties will be proportional to the nature of the cookies and how intrusive they appear to be and the effort that has been put in to complying with the law.

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The Law Surrounding Cookies