The Power of Social Media in Internet Marketing

The Power of Social Media in Internet Marketing

If social media isn’t in your internet marketing strategy you’re missing out on one of the most powerful marketing tools available to you. People aren’t using the phone book to find products and services anymore, they’re asking Facebook friends, turning to their Twitter followers or using a search engine. Here are the reasons social media is so powerful.

Broadcast Your Company Across Social Networks

It’s cheap! Social media costs a fraction of the price of traditional advertising. Setting up and posting to Facebook pages, Twitter feeds, Google+ pages, LinkedIn, foursquare and others is free. However, it’s inaccurate to say these advertising methods are completely free because you’ll need a member staff or a contractor with the skills to set up, promote and post to these social media sites, which is where MonkeyFish Marketing excel. Still, the cost of advertising to people on social media websites is far less than traditional media such as TV, radio, billboards, brochures, handouts etc… social-media-marketingSocial Media provides a direct line to your customers in comparison to all of the other traditional advertising methods, which are one way. This means you can get your message out there but there’s no way for customers to give you feedback on how they’re responding to your messages. You either get the sales or you don’t and by then you’ve spent a fortune. Social media lets customers find you and allows them to let you know how they’re finding your products and receiving your messages. Surveys can be very useful as they can indicate where your customers are hearing and reading about your business most and you can really capitalize on it.

Communicate and Build Relationships with Your Customers

Social Media allows you to build relationships. TV ads, billboards, and radio ads are also one way. Social media lets your customers know you and allows you to get to know them too. You’re not just tossing your message out; you’re interacting with your customer base and building a relationship with them. Reach out to your customers in a real and meaningful way on social media and you’ll see a customer loyalty you’d never achieve with traditional advertising methods. One of the best tactics for reaching the top of search engine results is with social media accounts. Top search engines don’t just use the optimized content from your website – they also look for social media posts relating to what people are searching for. You can greatly increase your chance of landing at the top of the page in searches with relevant social media accounts. Link these accounts to your website, blog, and to each other for maximum effectiveness. As frequent users of social media websites, Monkeyfish Marketing can ensure that your efforts will go further for less money and reach more people with a better message. Keep up to date with the latest internet marketing news by checking back regularly!
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