Twitter Surprises Online Marketing Team.

Twitter surprises our online marketing team by cutting ties with Tumblr.

Our online marketing team – and many Tumblr users – were surprised to find they had lost the ability to search for friends using a Twitter plugin on Wednesday.

The news came after the social media platform unveiled stricter API rules that are designed to foster “a consistent Twitter experience,” and could impact heavily on third-party app developers. Clients that don’t adhere to Twitter’s new rules could even risk having their application key revoked! With the move already confirmed and enforced by Twitter, Tumblr users are now left with only Facebook and Gmail to find their friends when they sign up to the service. But it isn’t just Tumblr users who have expressed their disappointment, the website itself – which has always fostered a close relationship with Twitter – expressed it’s sadness at the turn of events: “To our dismay, Twitter has restricted our users’ ability to ‘Find Twitter Friends’,” Tumblr told The Next Web. “Given our history of embracing their platform, this is especially upsetting. Our syndication feature is responsible for hundreds of millions of tweets, and we eagerly enabled Twitter Cards across 70 million blogs and 30 billion posts as one of Twitter’s first partners. We are truly disappointed by Twitter’s decision.” An equally disappointed Instagram was also subjected to the same fate last month and had its “Find Twitter Friends” feature disabled. So what do you think of these latest social media developments? Is Twitter doing the right thing by stepping out on its own, or is it isolating itself in a world where social media platforms are becoming ever more integrated? Monkeyfish Marketing are a clever online marketing company who specialise in growing your business through a combination of ethical SEO, keyword optimisation, social media marketing and more! Contact our dedicated team on 0800 228 9090 to find out more about our services or request your free website health check.

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