How to Use Email to Boost Your Online Marketing
The world of online marketing is harsh and competitive. With so many channels available to utilise – search, social media, CPC and other paid advertising – it can be difficult to get your business noticed amidst the hundreds of thousands of others that are trying to do the same. Smaller businesses with smaller budgets can face more of a struggle – but there is still one form of online marketing that continues to deliver a good rate of conversions and engagement: email marketing. There has been a lot of talk over the past couple of years or so that email marketing is dead. This couldn’t be further from the truth; email allows you to deliver high quality content and advertising directly into your customers’ inbox – and best of all they want to see it, they want to read it – all you need to do is provide it. So why would this effective method of online marketing be dead?
A Successful Online Marketing Tool
The traps that many businesses fall into is either providing irrelevant content (such as sending out a generic email rather than creating specific emails for customers of a certain age or with a certain interest) and creating emails that are too heavy with imagery and so take ages to load. Remember that a huge number of people use their smartphones and tablets to view emails so a lighter, simpler format is key. Still one of the highest converting forms of online marketing, email allows you to target specific products to incredibly specific audiences, and the data is all there for you to see so you can determine what’s working and what’s not. You can easily see in Analytics where traffic is being referred from so you can measure the effectiveness of your email marketing campaigns.
The Basics of Email Marketing
So how often should you send out emails? How do you make sure emails are opened once they land in your customers’ inbox? Too many emails is a sure fire way to get your unsubscribe link firing. Anything from once a week to once a month is often enough – and remember to make your unsubscribe link clear in emails; that way you won’t get flagged as junk or spam – which can lead to the blocking of your IP address if it happens too often. The email subject line is one of the trickiest aspects of email marketing to master. The shorter the better – and it needs to be as catchy and accurate as possible to the content within the email. If possible use the recipient’s name in the subject line as people are much more likely to open it. Try split testing a couple of subject lines to see which generates the most click throughs.
Maximise Your Internet marketing with Email
So when it comes to maximising your online marketing potential don’t forget about email marketing. Combined with other internet marketing strategies like SEO, social media and conversion rate optimisation it’s a valuable tool for increasing brand awareness, loyalty but most importantly – revenue. At MonkeyFish Marketing we are specialists in all aspects of online marketing including all of the above and much more. We are focused and driven to deliver our clients an excellent ROI, so if you’d like to find out more about our online marketing services please give us a call on 01282 504730.