Users Show Preference to Organic Search Results

A recent survey examined 2,500 random internet users who were presented with different search results when carrying out a local-intent search. One page showed the results ranked purely using Google’s own algorithms, where review sites were prominent; the other showed results currently displayed by Google, wherein its own services were given preference. The findings revealed that 32 percent of users would click on Google’s current results, while 47 percent clicked on the alternative merit or ranking-based results. That’s an almost 50 percent increase in the number of people that trust organic search results over suggested pages and services.

Organic Rankings Get More Clicks

This shows that, amongst the noise of sponsored listings, users still trust organically-ranked results over anything else. While this example is only a tiny portion of daily online user activity, it’s a general consensus that organic search results attract much more traffic than PPC advertisements. This highlights that companies should be focused on improving their presence in the organic search results in addition to being present on review sites such as Yelp. Organic online marketing is one of the most effective ways to attract new users and customers to your site, however ensuring users are presented with the correct page for their query is perhaps even more important.

Increase Presence with an Online Advertising Agency

An online advertising agency can help companies to improve their organic presence and search engine rankings to generate more traffic and maximise online sales. At MonkeyFish Marketing we work with our clients to ensure their exact needs are understood; we create bespoke online marketing strategies in line with budget to maximise the effectiveness of the strategy. To find out more about our online marketing services and how they can maximise your organic presence please call the MonkeyFish Marketing team today on 01282 504730.

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