Why Changing Your Website Marketing Strategy Pays Off...

Small changes can make a big difference to your website marketing strategy

Every company has to start somewhere and it is easy to forget that even some of the biggest household names grew from the smallest of seeds. Change is an inevitable part of life and is an important factor for any business looking to create a successful website marketing strategy. We show you how some of the biggest names on the web started out...


Launched in the late 90's the first Google homepage was... well, very 90's! Still recognisable, the Google logo has been a trademark of their website marketing campaign for over 20 years. It is easy to see how it has evolved into the logo we all know and love today, keeping the same basic principles but boasting a sleeker and more contemporary finish. It is reassuring to see that even internet giants like Google have to make changes every once in a while!


When it comes to making great website marketing moves, I'm sure you'll agree that Twitter (or as it was known when it first launched, 'Twittr') has made fantastic progress. The original interface design is almost unrecognisable from the sweet and quirky web pages we are familiar with today. Synonymous with its tweeting mascot and its blue color scheme, the original 'Twittr' logo is a far cry from the sleek brand image we are used to seeing on a daily basis. Without the dramatic changes to its website marketing strategy would it have become just as popular as it is today?


Perhaps the biggest change, Amazons website marketing strategy has well and truly evolved from the stone age to the 21st century. From the bland and dreary homepage of the 90's to the polished e-commerce platform we are now familiar with, it is hard to believe that it started off as a plain, grey interface that wasn't quite as easy on the eye! Still the worlds largest bookstore, it proves that a little TLC can go a very long way. When it comes to creating a successful website marketing strategy, change can make a dramatic difference. Keeping your website fresh and modern will ensure that it is not only up to date, but also ties in with the latest website marketing trends. 

Learn more about internet marketing at MonkeyFish.

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