Website Marketing News - Facebook Referrals Increase
After its recent breakup, Twitter seems to have inadvertently helped Facebook snag 1000% more page referrals from the professional networking site LinkedIn. But how? Our website marketing team investigate... PageLever which is an analytic tool for Facebook pages actually points to the decision made by Twitter on June 29th to part ways with their synced updates to LinkedIn as a valid explanation for the huge spike in numbers.
“The spike happened because without Twitter, there is now a significantly lower volume of content in the LinkedIn News Feed, and therefore less competition for clicks and attention,” said Brendan Irvine-Broque, PageLever’s director of growth. “So any non-Twitter content (including links to Facebook Pages and Page Posts) is performing much better than before.”
It is reported that the spike happened more or less immediately after the change, with traffic jumping up 1000% in July - the highest spike on record compared to any other month. It has also been reported that LinkedIn now drives more referral traffic to Facebook pages than search engine giants, Bing and Google combined and looks set to continue. With no plans to re-instate the relationship, it looks as though Facebook content will become king, making its way through the LinkedIn news streams with ease. But how can you use this to your advantage within your website marketing strategy? The answer is simple - start posting more links to your Facebook page and website, keeping track of referral numbers through your sites analytics. If reports are to be believed, LinkedIn should provide more referrals than it previously has done now that content does not get lost in a sea of never-ending tweets. If you haven't set up a Facebook page for your business already - what are you waiting for? If you don't have the time or don't know where to start, take a look at our social media marketing packages and get started today. To find out more about our website marketing services, please use the buttons below to contact us and we'll be in touch as soon as we can.