Website Marketing Resolutions for 2015
Have you broken your new years’ resolution yet? If you have don’t worry, you’re not alone and speaking of which, for most of us it’s a case of giving up bad habits or taking steps to be better, be it in better shape or put more effort into our career. Whatever you’ve got planned for 2015, out with the old and in with the new is general consensus and this couldn’t be truer for the online marketing industry, a fast-moving market if there ever was one! Here at MonkeyFish Marketing we’re making it our new year’s resolution to help businesses maximise their presence online and generate increased leads and sales as a result. As a business yourself your resolution should be the same! There are plenty of simple things you can do to help improve your website marketing, the first of which is to sign up for a free website health check from the expert MFM team. This involves a full audit of your website from our online marketing team and an intense 8 week package that will lay the foundations for a successful website marketing strategy. After that, be sure to follow these resolutions to keep your website on the road to success... Get started with SEO ...and if you have already then be sure to maintain and step up your efforts in 2015. The online marketing industry is more competitive than ever and SEO is a great way to make sure your website is being found by the people that are looking for the products and services you offer. It’s not the be all and end all but it’s a highly valuable practice you should definitely take seriously. Commit to content Content is one of the most vital aspects of your website and we don’t just mean words – content is anything that engages users and that includes video, infographics and imagery in addition to news and articles. Content keeps your website up to date, helps to enhance SEO and is great to share on social media. Whether you’ve got company news, a new product or have a relevant story to share, get it on your website! Revamp your website Look at your website through a new user’s eyes. Is it easy to find what you’re looking for? Are navigation paths clearly laid out? Is it mobile responsive? Does your website reflect your brand? These are just a few of the questions you need to ask yourself when deciding if you need a new website. Having a mobile responsive website is absolutely essential and ease of customer navigation is equally important – search engines are placing increasing emphasis on these factors and if you fail in these areas your rankings could suffer. Monitor your marketing efforts Monitor your website through an analytics tool such as Google Analytics. This data gives you a huge insight into how people are using and interacting with your website, how your website is performing and how you can make improvements. But moreover you should monitor your competitors too; tools such as SEM Rush provide data on your competitors’ organic and PPC activity and allow you to make more informed decisions on how to take your website marketing to the next level. Strive for improvement No matter how much work you do there’s always more that can be done, especially in the ever-changing world of online marketing. Every day ask yourself what you can do better, what your competitors are doing better than you are and what you can do to make your efforts more effective. With that frame of mind you can always be prepared! Stay up to date with website marketing services and the latest from our internet marketing team by checking back regularly to the MonkeyFish marketing blog – and don’t forget to book your free website health check! For more information about any of our online marketing services please call 01282 504730.