Want to make the most out of your customers? Read our top website marketing tips for great testimonials!
Testimonials are truly a testament to your customer service and are one of the main areas of your website that potential new clients will take a look at before deciding to use your products or services. But how do you get the most out of your customer testimonials? Our website marketing tips may just help… Ask Questions… To get a more comprehensive testimonial from a client, ask questions on your feedback form. Instead of simply writing ‘feedback’ and letting your customers fill it in, guide them with carefully led questions such as ‘which product did you buy?’ ‘who was it for?’, ‘how did you find our service?’ and ‘would you buy from us again?’. You’ll then be able to piece together a story from the comments they leave. Use Videos… While words are powerful, videos make even more of an impact. If you have customers popping into the office or shop on a regular basis why not ask them to leave you a video testimonial? It doesn’t have to be anything fancy, just a picture of them sat in the boardroom with a coffee and a plate of biscuits, delivering a couple of lines to camera about their experience with your company. Not only will you then have fantastic video content for your website, but you’ll also have some great promotional material that you can use to populate your Facebook and Twitter profiles and even your own YouTube channel! Reward Loyalty… If you have a loyal customer fan base who return to purchase your products or services time and time again, then rewards can work wonders. Try discounts, competitions and promotions and encourage them to share them with their friends. If your clients are happy with your services, their friends will more than likely be impressed too, meaning more happy customer testimonials. Clever website marketing company, MonkeyFish Marketing, can help you to gather fantastic customer testimonials! From bespoke feedback forms to video testimonials, email newsletters to social media management, we help create an end-to-end user experience designed for happy customers. Want to find out more? Contact us using the buttons below and we'll be in touch as soon as we possibly can!