What’s Next for the Future of Internet Marketing?

What’s Next for the Future of Internet Marketing?

There have been a lot of changes in the internet marketing world recently that will affect how we go about things in the future. The most prominent is the fact that Google have now encrypted all search data – no more keywords for us marketers! At least, not for those of us that focus on organic internet marketing anyway – AdWords data is still freely available.

Content is Vital for Your Internet Marketing Strategy

Now that we can’t see what people are typing in to land on a certain page, it means we have to change our approach to some aspects of internet marketing; namely content. In a way though, the change isn’t necessarily a bad thing; it’s just made us change the way we do future of internet marketingthings, and actually allows for more focus on customers and visitors. Valuable content has been important for a while, and it’s just been made even more so by this change – concept and context are becoming the key focus rather than the keywords themselves. Considering Google has been saying this for a while, the lack of keyword data isn’t all that surprising. And if you’re doing it right, you’ll rank in Google while being useful to your visitors – all without keywords. The bottom line is that search has evolved so much – especially with the Hummingbird algorithm – that individual phrases and strings aren’t as important as they used to be.

So What Can We Expect Next?

Opinions are split about the future of internet marketing. Many people claim the lack of keyword data is a plan to get more people using AdWords, while others are seeing the changes as an opportunity to be better internet markers. Whatever your thoughts are on the subject, the fact is that internet marketing is changing, and so your strategies should be changing in tandem. Here at MonkeyFish Marketing we use a wide variety of internet marketing techniques to deliver our clients excellent results; we don’t just rely on keyword data to create our internet marketing strategies! To find out more about how our internet marketing services can boost your business please give us a call on 0182 831215.
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