Why Mobile Optimisation is Vital for Internet Marketing
Why Mobile Optimisation is Vital for Internet MarketingThe age of mobile has arrived, with more people using their smartphones and tablets to browse online than computers or laptops. The context of this browsing plays an important part in how people view your website and the action you take. Mobile phone browsing is usually for something in particular; if you’re shopping on your mobile the odds are you’re going to buy something. Andy Ching, the mobile director for Bing, stated that 70% of mobile searches are followed up by consumer action within the hour. Browsing on tablets, however, tends to be more relaxed and leisurely; most people use their tablets at home and are probably half distracted by something else while doing so.
Mobile Optimisation Boosts RankingsSo how can you use these mobile browsing trends to benefit your website? First off you need to make sure it’s optimised to be viewed on smaller screens. If you’ve ever viewed a non-optimised site on a mobile you’ll know how tricky it is to click on the minute links – and the odds are you’ve probably left at least one site due to the difficulty of navigating it. Earlier in the year Google rolled out new algorithm changes that actually prioritise search listings for mobile optimised sites when a consumer is searching on mobile, so you really can’t afford for your site not to be optimised. Make sure any calls to action are clearly visible and text is big enough to read. Bear in mind that mobile searches generally use fewer search terms and are more reliant on auto complete suggestions, so focus on the theme of the page and use the most common auto complete suggestions around it for your internet marketing strategy.
Let MonkeyFish Marketing Manage Your Internet Marketing StrategyKeep an eye on how your site is working for mobile users in Google Analytics, which should be part of your internet marketing strategy anyway! Keeping up with the ever changing world of internet marketing can be tricky, so why not let MonkeyFish Marketing help? Our clever team of experts are experienced in all aspects of online marketing and use a variety of techniques to get your website results. If you would like to know more about working with our internet marketing company please give us a call on 0845 154 1378.
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