FastPay has been a client of ours for over 3 years and over that time, we’ve loved being entrusted with their marketing campaigns, which has included PPC and SEO, amongst a wider marketing strategy involving social media and email marketing.
Most recently, the creative and web development experts at MonkeyFish have designed, developed and launched the new FastPay website. The overhauled FastPay website includes an array of added features, as well as a bold and vibrant colour scheme.
The MonkeyFish team sought to enhance the FastPay website’s look with striking colours and added imagery to showcase the brands friendly and trustworthy qualities.
When the MonkeyFish team set up the new site, more accurate event goal tracking was implemented with a view to increasing visibility and assisting with making future strategic decisions further down the line.
A huge majority of content has been retained as to ensure no SEO value was lost from the site. To improve the user experience, some content has been restructured into a more digestible format.
Overall FastPay’s online traffic has more than doubled when comparing year on year data, including as a result of successful PPC campaigns mixed with an effective SEO strategy. Specifically, organic visibility has grown by 165% a clear example of how powerful SEO strategies implemented by the MonkeyFish team are.
In conjunction with this, FastPay’s fresh look has demonstrably enhanced the user journey throughout the site, as well as page speeds improving by 30% since its launch.
Organic visibility increased by 165%
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