Who are Smylies?
Established for 30 years, Smylies are a family run business exporting British food and drink brands to over 150 countries. Specialising in procurement, logistics, reworking and food technology, they embarked on a journey of business transformation with MonkeyFish 5 years ago and haven’t looked back.
What started as a digital marketing and website design brief quickly turned in to something special, taking every aspect of their business into the cloud and disrupting the market.
A full service solution
Smylies transformation journey
Website development & online marketing
Where it all began, a new website with a digital marketing strategy. Bread and butter for MonkeyFish!
Smylies wholesale portal
With lead generation and new business quickly ticking up, Smylies clearly needed an online shop to facilitate new orders. The ‘old way’ of raising orders manually over the phone and email was no longer feasible… a nice problem to have.
With no suitable platform on the market for wholesale ecommerce, Indimand was born. A solution built from the ground up specifically for wholesale and export.
The BIG one - warehouse management & ERP
Integrations with Tesco, Costcutter & BrandBank
Smylies Brand Builder - taking British brands further
Taking the Smylies Shop to the next level
2021 focused on the launch of the upgraded Smylies Shop, as well as the continuation of the Smylies Brand Builder initiative, as Smylies welcomed on board more and more brands.
Relaunching the Smylies Shop involved strategically pinpointing key areas to improve on, as well as adding brand new features to maximise the user experience of the Smylies Shop.
A part of MonkeyFish’s ongoing relationship with Smylies, the team continued to support them with strong marketing campaigns that included, SEO, email marketing, design and more.
What's in Store for Smylies This Year?
Smylies have never been a business which sits on its laurels. More growth, more marketing and more tech please MonkeyFish!
Enabling Smylies to thrive on the global stage is a great source of motivation for the MonkeyFish team and as we continue to do so, we can’t wait to see what 2022 brings.
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