Who are Viking Airport Equipment?
Viking Airport Equipment is a global leader in airport equipment and services, with over 60 years of experience in the industry. Their unwavering commitment to excellence has made them the provider of choice for groundbreaking movement and cargo handling solutions. With a global outlook and a focus on manufacturing, development, and design, Viking Airport Equipment delivers high-quality ground support equipment and offers comprehensive life-cycle support for aviation technologies.
A Turnkey Website Design Solution
Viking Airport Equipment's
journey of transformation
Website development & online marketing
In October, Viking Airport Equipment were looking to redesign and modernise their website. They wanted a complete overhaul of their website and to make it user friendly and intuitive. Multiple requests for proposals were extended to several web design agencies. However, upon engaging in dialogue and assessing MonkeyFish Marketing’s presentation, they knew they had found the perfect fit. Considering their unwavering dedication to building intuitive websites, their creativity, and obvious flair, made them the obvious choice to bring Viking Airport Equipment’s new website to life.
Viking Airport Equipment's Success
Viking Airport Equipment and MonkeyFish Marketing’s collaboration began in January. MonkeyFish’s expert team immediately demonstrated a deep understanding of Viking’s specific goals and objectives. The MonkeyFish team had the full confidence of the Viking team and embraced the opportunity to make a masterpiece of a website from the ground up.
Website Development and Collaboration
MonkeyFish Marketing began the website development process by focusing on the foundational elements, such as the home page and contact us page, and proceeded to create informative product and spare pages.
The product pages on the Viking Airport Equipment website play a crucial role in showcasing Viking Airport Equipment’s diverse range of ULD storage systems, cargo handling equipment, specialist trainers, cargo dollies & trailers, and bespoke solutions. These pages provide detailed information about essential equipment and solutions tailored specifically for the aviation industry. The inclusion of a dedicated section for spare parts and accessories on the Viking website emphasises their commitment to providing comprehensive support to their clients.
Attention was then given to establishing a news section and project post area to ensure Viking Airport Equipment’s clients and prospective customers remain informed on the company’s successes. Throughout the website build, Viking Airport Equipment actively participated and provided valuable input. Collaborative review sessions were held, allowing both teams to assess the pages in real-time. The seamless communication and shared vision enabled efficient decision-making and swift progress.
Thorough Internal Reviews for Alignment and Cohesion
The website underwent thorough internal reviews involving multiple team members at Viking Airport Equipment to ensure alignment with the company’s vision and understanding by all. This collaborative approach contributed to the successful development of a website that resonated with the entire organisation.
In the final stage of the build, the SACO team from the Netherlands provided valuable insights and feedback from an international market perspective. Their input confirmed the website’s relevance not only for the UK market but also for global audiences. This was crucial as the website aimed to expand Viking’s reach beyond the UK and penetrate new markets.
A Resounding Success
The partnership with MonkeyFish Marketing has proven to be a resounding success for Viking Airport Equipment. The new website has elevated the company’s online presence, reaching a global audience and generating new business opportunities. Viking say they have been seeing inquires flood in since the site was launched.
MonkeyFIsh Marketing has secured multiple Google Page One search positions for the company thanks to the website build and the ongoing search engine optimisation. Viking Airport Equipment for cargo dollies, ULD storage systems, and airport racking.
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