Rewind a decade back to 2009. The iPhone has now been on the shelves for two years, and smartphones have began their meteoric rise to becoming a key part of our everyday lives.
Despite this, astoundingly only 0.7% of website traffic in 2009 was generated through mobile devices, a figure that is dwarfed by todays percentage. Over the course of 2018, 52.2% of mobile traffic was generated through mobile phones, meaning mobile phones now account for more than half of all global web pages visited!
With this in mind, it is now more important than ever to ensure that your business’s website is designed with a mobile first website strategy, and in this article the experts at MonkeyFish go into further details as to why this is the case.
What is a mobile first approach?
To put it simply, adopting a mobile first approach for website design is self-explanatory. It is a methodology that consists of firstly ensuring that your web design is adaptable for mobile phones, before then creating the designs for desktops and other devices.
Mobile first web design is widely regarded as being one of the most effective techniques for creating a highly responsive website, and because mobile phones are recognised as the most difficult devices to design for, it will make the pathway to catering for other devices much clearer.
Although it is still crucial not to completely ignore desktop users, by analysing recent trends it is evident that mobile users need to be the priority for businesses moving forwards.
Progressive enhancement vs graceful degradation
When adopting a mobile first strategy in website design, the specialists at MonkeyFish Marketing undertake a progressive enhancement approach.
Progressive enhancement is the process of generating a solid design foundation which includes content, before then progressively populating your design with as many design enhancements as possible.
The other method of completing a mobile first website design is graceful degradation, which involves starting from the top, before stripping away features that a mobile device cannot accommodate for.
However, the method of progressive enhancement is preferred to graceful degradation by many as it covers a greater range of possible problems and gives you peace of mind knowing that you always have a solid foundation to fall back on.
Build a mobile first website with MonkeyFish
At MonkeyFish, we have a team of intelligent and creative web designers that understand the importance of adopting a mobile first approach.
We have created stunning, responsive websites for a wide range of businesses who operate in an array of different industries. Whatever your requirements, we are confident that we can identify a solution that can evolve your company’s online presence.
To learn more about the industry leading website design services that we offer at MonkeyFish Marketing, visit our dedicated design page today.
Contact the dedicated MFM team today!
For more information on our mobile first web design strategies, or any of the additional services that we offer here at MonkeyFish Marketing, please don’t hesitate to contact our dedicated team today.
To talk directly with one of our helpful advisors, simply give us a call on 01282 504730.
Alternatively if you are unable to speak to our team over the phone right now, you can request for us to get in touch with you at a more convenient time by completing our online contact form