We are less than 3 whole months into the new year, and it is safe to say that 2020 is gearing up to be quite an indelible 12 months.
The looming Coronavirus has altered the way that businesses in a variety of different sectors are forced to operate, with this putting an added importance on having an effective digital marketing strategy for many.
With this in mind, the digital marketing experts at MonkeyFish Marketing have put together a blog detailing our SEO predictions and key future SEO trends, to help your business stay ahead of the game in 2020.
What is SEO in marketing?
Before we dive into our SEO guide for 2020, we appreciate that the world of SEO might be ‘alien like’ to some readers. In light of this we thought it would be best to provide a quick explanation as to what exactly SEO is, and why it is pivotal in digital marketing.
SEO is in fact an acronym for Search Engine Optimization, and is essentially a process where website traffic is increased by improving site visibility on search engines such as Google.
This traffic is also often referred to as ‘organic traffic’, as it consists of visitors who have landed on your site as a result of unpaid techniques.
Of course, this is a process that takes a lot of work, dedication and detail, and to make things a little more complicated search engines are regularly rolling out algorithm updates meaning your SEO strategy needs to be regularly attended to.
However, fear not, as in this blog post the MFM team supply you with a 2020 SEO guide to help your business remain competitive online in 2020.
How can I improve my SEO 2020?
To ensure your SEO strategy remains relevant and effective this year, the specialists here at MonkeyFish Marketing have singled out 5 key points for you to be aware of in 2020.
Check out our main points below and take your digital marketing strategy to the next level!
Broaden your optimization channels
One feature that should be a key component of your SEO strategy this year is optimizing for all possible channels, including voice and video.
Voice search has been tipped by many experts to be the next big thing in online marketing, with it being reported around 40% of adults complete a voice search daily, and voice searches in Google multiplying astronomically over the last ten years!
Factors that can support optimising for voice search include high rankings in general, including Q&A’s within your content and ranking within as many of Googles featured snippets as possible.
Learn to optimize for ‘BERT’
As mentioned previously, Google regularly roll out algorithm updates in a bid to constantly improve their users experience with using the search engine, and their BERT update that was rolled out towards the end of 2019 is certainly something to be aware of.
To optimise for BERT, you must ensure that your content is more useful for the end user. The delivery of content must be user focussed, and content must be matched with user entry points and search terms.
Adopt a mobile first strategy
Again, this year it is crucial to adopt a mobile first strategy if you want your SEO strategy to become a success in 2020.
Mobile traffic is becoming more prominent than ever, therefore preparing your website to perform first and foremost on mobile is a key feature in improving the SEO strategy for your business. This is something that has been discussed previously by the expert MFM team, and you can learn more about utilising a mobile first approach here.
Optimise for featured/rich snippets
Google is making a habit for featuring UK websites within their rich snippets often, so optimising for this is now more crucial than ever.
Rich and features snippets are a great way to stand out in Google, as in addition to your meta description and meta title a whole host of further information can be showcased such as images, ratings/reviews, prices and more.
Techniques that can help you secure rich snippets include using structured data, extensive keyword research and maintaining generally strong SEO health.
Remember; content is still king!
Although there are a variety of new SEO techniques that you need to be aware of this year, it is always crucial to remember that content remains king. Continuing to nail the SEO basics to ensure content performs as well as possible should remain at the epicentre of any ongoing SEO strategy.
At MFM, we have a team of talented marketeers who can help you devise a bespoke SEO strategy than can help you enhance website performance. For more information on how MFM can help you grow your business, learn more about our dedicated SEO services.
Contact our marketing specialists today
If you fancy speaking to a friendly and knowledgeable member of the MonkeyFish Marketing team about evolving your SEO strategy, please don’t hesitate in contacting our experts today.
To speak directly with a marketing specialist today, call us on 01282 504730.
Can’t chat over the phone right now? No problem; you can also get in touch by completing our quick and simple online enquiry form.